Turn mobility touchpoints into playable journeys.
Stations can be the beginning of a story, not only the end of a trip. Culture Quest Japan connects a place, a small challenge and a reason to keep discovering.
Experience the Sendai proof of concept →From movement to meaning.
- 01 / TOUCHPOINTA station, destination or campaign starts the encounter.
- 02 / STORYA local detail gives the player a reason to notice.
- 03 / CHALLENGEShort interactions turn curiosity into progress.
- 04 / COLLECTIONA digital stamp records a completed journey on this device.
- 05 / NEXT PLACEOther active experiences invite the player to continue.
WORKING TODAY
A proof you can play.
The browser-based Sendai chapter has five signals, an original downloadable stamp, three companions and an optional on-device text-recognition challenge. Tokyo Bay and Kyoto link to active Indulge Me experiences. Product funnel events are measured in a Japan-only Cloudflare database.
CONCEPT BOUNDARY
Independent by design.
This is an independent proposal prepared for JR East, not an official JR East service. It has no live connection to tickets, Suica, JRE ID, JRE POINT, JRE WALLET, partner redemption or physical-visit verification. Journey XP is a demonstration mechanic, separate from any railway loyalty program.